Chinabank was recognized at the 2025 Philippine Quill Awards, held on August 27 at the Manila Hotel. The bank clinched two awards—one for its Brand Refresh Program in the Change Communication category and one for its Focused on You campaign in the Brand Communication category.

These major branding initiatives in 2024 effectively communicated Chinabank’s transformation into a modern, customer-centric institution, raising its brand equity and helping solidify its position as the Philippines’ fourth largest private universal bank.  The Brand Refresh, in tandem with the Focused on You campaign, featuring the bank’s first brand ambassador Michelle Dee, made the over century-old Chinabank brand and image more relevant and engaging to a new generation of customers while reassuring existing clients that the bank remains true to its core values as it evolves with the times.

“We are honored to receive our first Quill awards.  We are continuously engaging our customers and other stakeholders through effective and focused communications programs and campaigns,” Marketing Communications Head Aileen Vallesteros said.

Organized by the International Association of Business Communicators-Philippines, the Philippine Quill is the foremost mark of excellence in business communication in the country.