From left: Landers Marketing & Membership VP Kenneth Ocampo, Landers Deputy CEO Bill Cummings, CBC Cards & Personal Loans Group OIC Niña May Reynoso,
Visa Country Manager Jeffrey Navarro, CBC Consumer Banking Segment Head Aloysius Alday Jr., and Landers Chairman Lowell Yu.

 

Chinabank has entered the co-branded credit card market, partnering with Landers Superstore to launch the CBC Landers Executive Visa Signature. Unveiled on May 12, 2026, at Landers Superstore Aseana, this premium all-in-one payment tool marks a historic milestone as the bank's first-ever co-designed, white-label credit card partnership.

The launch aligns with the evolving needs of Filipino consumers, who are increasingly seeking high-value rewards and practical financial tools to optimize their everyday household budgets.

“This partnership reflects Chinabank’s continued push to deliver more relevant and rewarding financial solutions,” said Cards & Personal Loans Group OIC Niña Reynoso. “We aim to provide products that create meaningful value in everyday spending while offering access to premium benefits.”

Gateway to an elite world of rewards

The Landers Executive Visa Signature powered by Chinabank integrates shopping, household management, and luxury rewards into a single, high-touch ecosystem exclusively for Landers Executive Members:

• Cardholders earn an aggregated up to 7% rebate on all Landers grocery hauls and wholesale transactions at Landers. Anywhere else, cardholders earn a straight 2% rebate at any restaurant and a 1% cashback on all other eligible retail, travel, utility, and lifestyle spend both locally and internationally where Visa is accepted.
• Members who cross a P1 million spending threshold are automatically upgraded to an exclusive, precision-crafted metal card tier, signaling a major push by Chinabank into ultra-premium consumer segments.
• The credit card features a perpetual no-annual-fee structure alongside automated membership renewal to eliminate maintenance friction.
• The card activates broader membership privileges including complimentary personal shopper services and free shipping on digital orders.

Premium but accessible

Unlocking the premium benefits of the Landers Executive Visa Signature powered by Chinabank is a straightforward process tailored to an individual's current membership status.

• Existing Executive members can proceed directly to any designated Chinabank booth located near the membership counters inside Landers Superstores.
• New shoppers or existing Landers Premium members must first register for or upgrade to the Executive membership at any Landers branch or digitally via the Landers Executive Portal. Once an Executive member, they can visit the designated Chinabank booth inside Landers Superstores to apply for the credit card.

By integrating high-value rebates directly into everyday essential spending, this new Chinabank credit card transforms routine household expenses into valuable cash back, helping families maximize their purchasing power without altering their daily lifestyle.

Click here for more details.  

 

 

 

 

 

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